The Content Desk is a flat-rate video editing desk for contractors. Film the job on your phone, drop us the footage, and finished vertical video — captioned, hooked, ready to post — is back in your inbox within 48 hours.
Run a San Diego trade? Send one raw clip and we'll cut your first edit free — no card, no commitment.
Every contractor in San Diego has hundreds of gigabytes of jobsite video and zero minutes to edit it. The ones who post are winning inbound work. The ones who don't are buying leads instead.
Agencies want $3,500 a month to solve it. Freelance marketplace editors don't know a framing inspection from a final walkthrough. The gap in the middle is a desk — a fixed monthly fee, a dead-simple way to send footage, and finished video back fast, cut by people who work with the trades every week.
We're SoCal Media, a family-run San Diego studio already shooting and building for contractors, real estate, and automotive across the county.
No gear, no scripts, no shot lists. If your phone can film a walkthrough, you have everything the desk needs.
Walkthroughs, demo days, pours, installs, before-and-afters. Raw, shaky, unpolished — that's exactly what we want. The authenticity is the point.
Paste a Google Drive, Dropbox, or iCloud link — or upload straight from the truck. Add one line about the job and you're done for the week.
Within 48 hours you get a finished vertical edit with captions, a hook, and a written caption to paste. You press post. The work sells itself.
Not a file you still have to fix — a post that's ready the moment it lands in your inbox.
Up to 90 seconds, framed for Reels, TikTok, and Shorts — where your customers actually scroll.
Styled to your brand, plus a separate .srt file for every platform that wants one.
On-screen text in the first 1.5 seconds, written to make homeowners keep watching.
A written caption draft and five hashtags in the delivery email. Copy, paste, post.
Logo outro and brand colors on every edit, Growth plan and above.
9:16, 1:1, and 16:9 exports on Growth and above — one edit, every platform.
Plans run on credits — one credit is one finished edit up to 90 seconds; long-form counts as three. Unused credits roll over one month.
Cancel anytime — your credits stay usable through the end of the billing period. Every plan starts with a short onboarding call so the first edit lands in your brand, not ours.
Every one-off is delivered to the same standard as the plans — same captions, same hook, same turnaround discipline.
One-offs convert. Move to any plan within 30 days and the one-off price is credited against your first month.
That discipline is why this costs a third of an agency retainer. You film. We edit. You post.
Walkthroughs before, during, and after the job. Demo days. Concrete pours. Rough-ins. The moment the homeowner sees it done. Thirty seconds of steady phone video per moment is plenty — we'll find the story in it. Growth and Signature plans include a monthly hook sheet telling you exactly what to capture next.
One credit is one finished edit up to 90 seconds, cut from your raw clips. Long-form (up to about five minutes — great for YouTube or a project recap) counts as three credits. Starter includes 4 credits a month, Growth 11, Signature 18.
They roll over one month, capped at one month's allotment. If you go quiet for a few weeks we'll nudge you with filming ideas — the plan only works if footage keeps coming.
You do — the finished edits and your own footage, fully and forever. We may feature finished work in our own portfolio unless you opt out, which you can do in writing at any time.
Reply to the delivery with what you'd change — timestamps help. Starter includes one revision per edit, Growth and Signature include two. Extra revisions are $60 each, so notes stay sharp and nobody spirals.
Yes — everything is licensed through a professional commercial library cleared for business use, including paid promotion. We never cut client work to unlicensed trending audio that can get an ad pulled.
Signature includes one half-day on-site shoot every month. On any plan you can add a half-day ($950) or full-day ($1,650) shoot anywhere in San Diego County.
If you run a San Diego trade, your first edit is on us — one raw clip in, one finished post out. No card, no commitment. That's the pitch.
Prefer to talk it through? (973) 519-1420